In Praise of Balsamiq

I have a lot of reasons to like Balsamiq.

1. They make a great product that is easy to use, provides real value, and does exactly what it says it is going to do.
2. They are a small business, started by people who, according to their website are ” a small group of passionate individuals who believe work should be fun and that life is too short for bad software.”
3. They use a lightweight company model I can appreciate, with most of their employees working from home and meeting via online tools.

For those who don’t know, Balsamiq’s flagship product is called Mockups, and it allows you to readily build User Interface design mockups and prototypes.  If you are active in any sort of product or system design effort, Mockups is well worth the purchase price.

Doing one thing well is a lesson so many companies can still learn.  My kudos to the Balsamiq team for staying focused.